THE WAIT IS FINALLY OVER
BUTTER
RUSSETS
HAVE ARRIVED!
After more than 15 years in development,
the world’s most flavorful, most versatile, and
most sought-after russet potato is
FINALLY commercially available in quantity.
Offered exclusively November through April, this is
the one-and-only Butter Russet from MountainKing.
And as potato lovers will tell you,
THIS IS NO ORDINARY RUSSET!
CATEGORY GROUNDBREAKER
First developed in Europe by the Dutch in the 1980’s, and grown in the lush, San Luis Valley of the southern Rocky Mountains, MountainKing’s Butter Russet offers a smoother, moister, richer taste not found in traditional russets anywhere. Its golden, creamy texture makes it ideal for baking, mashing and frying. And its buttery, melt-in-your-mouth flavor makes it the “go-to” favorite for family recipes. How do we know?
FLAVOR GAME CHANGER
A collection of America’s top chefs and culinary experts joined with Mountain King for a series of Blind Taste Tests. When the results were in, Butter Russets outscored the top major russet varieties by an overwhelming margin.
It wasn’t even close.
In the years to come, Butter Russets became known as the “Honey Crisp” of the potato category. Retail customers soon discovered their natural buttery flavor enabled them to cut down on fattening ingredients. Produce managers reported that shoppers began asking for them by name. And the “tastiest russet every grown,” was on its way to building a fervent fan base.
SALES ACCELERATOR
In 2019, Butter Russets began ringing registers for grocer partners in record numbers. A large regional chain in California reported sales of MountainKing Butter Russets up 35%. Unit sales up 19%. And margins up 5%. What’s more, scan data showed Butter Russet sales
incrementally lifted total category sales.
Click to download case study
And this year will be even bigger. Having ramped up production of its flavor-packed Butter Russets, MountainKing is set to ship record volumes of its top-selling variety.
YOUR BAG IS READY
Butter Russets are packed fresh-to-order in 5 lb. bags —
and there is one with your name on it! If you are looking to boost produce sales and maximize margins, we’ll send you a bag of buttery, all-natural Butter Russets!
Bake them. Roast them. Fry them. Grill them.
Smash them or mash them.
Try them in all your favorite recipes.
Above all, taste what a difference Butter Russets make in every dish. Then, multiply what that difference would make in terms of sales. Mountain King makes it easy.
. . . I like the uniform size, shape,
skin quality and the taste. I also
like the texture of the potato, which
seems to be a cross between a
Yukon Gold and a Russet.
Whatever you did to get this one,
good job…
-D.
. . . I like the uniform size, shape,
skin quality and the taste. I also
like the texture of the potato, which
seems to be a cross between a
Yukon Gold and a Russet.
Whatever you did to get this one,
good job…
-D.
We have never EVER tasted such
great potatoes, went back to get more
and there were none there. So
disappointed. These potatoes are
the best and wish we could get more.
Where can we purchase more,
please, please?
-Barb
We have never EVER tasted such
great potatoes, went back to get more
and there were none there. So
disappointed. These potatoes are
the best and wish we could get more.
Where can we purchase more,
please, please?
-Barb
YOUR MARKETING PROGRAM IS READY
Butter Russets arrive in a variety of pack options, 10 ct. bales to 84 or 200 ct. bins. Try our high-impact graphic display bins in half and full sizes – each designed to maximize selling opportunities and reduce restocking time. Custom signage is available to seamlessly integrate Butter Russets into your stores’ look and feel. Easy-to-follow recipes, social media coupons, and special introductory pricing are all calibrated to drive awareness and trial. Product introduction sheets inform and engage your produce team, along with special coupons for them to try Butter Russets themselves. And in some areas, geographic exclusivities are negotiable.
YOUR MARKETING PROGRAM IS READY
Butter Russets arrive in a variety of pack options, 10 ct. bales to 84 or 200 ct. bins. Try our high-impact graphic display bins in half and full sizes – each designed to maximize selling opportunities and reduce restocking time. Custom signage is available to seamlessly integrate Butter Russets into your stores’ look and feel. Easy-to-follow recipes, social media coupons, and special introductory pricing are all calibrated to drive awareness and trial. Product introduction sheets inform and engage your produce team, along with special coupons for them to try Butter Russets themselves. And in some areas, geographic exclusivities are negotiable.
BALE
HALF SIZE BIN
FULL SIZE BIN
ARE YOU READY
Up until now, the demand for Butter Russets outpaced supply.
Not this year.
This year, millions of Americans will get a taste of their new “favorite potato.”
Millions of shoppers will discover how versatile Butter Russets are across all of their favorite recipes.
And retail chains across the country will make room for the potato variety everyone is talking about.
Now is the time.
Mountain King is ready.
Are you ready?
To reserve your order, or for more information on MountainKing Butter Russets, contact:
JOHN POPE
jpope@mtnking.com
713-817-6559
mountainking.com